AD - TRE SKA BLI NOLL
My roles were creative director and sound designer. As well as covering for our project manager, finalizing all the characters in illustrator, rigging all the characters in after effects and animate the child character.
My role as a creative director was to come up with concept, script and copywriting, something that was a bit challenging with the topic, witch was sexual abuse against children. As requested by the company we also had to follow their tone of voice which is hopeful rather than darkness and depression. This letter that they wanted to advertise is a service and information for teachers on how to talk about sexual abuse, sexuality, gender and family situations with younger children.
With the script we had we didn't want to write the audience on the nose, rather we wanted to create a feeling of warmth and hope through a child's voice and immersive animation. We also wanted to make all the characters anonymous and almost androgynous to make it feel like this could be any child, anywhere at any time.