AD - YENNENGA PROGRESS
As the creative director for this project, I developed concepts, wrote scripts, and guided the team through the animation process. The ad was created for Yennenga Progress, named after the legendary warrior princess Yennenga. Our vision was to craft a film that inspires hope and joy, shifting the focus away from poverty and toward a brighter future.This project was made at Hyper Island for Yennenga ProgressGAME CONCEPT ANIMATION
In this project my role was Creative Director, Background Designer and End Compositor. I came up with the concept of making our class into a game inspired by “Super Smash Bros”, “Streetighter” and “Tekken” to ease the process of coming up with unique characters with individual characteristics, colorscript and level design, since the arena and the whole colorscript is gathered from Hyper Islands Actual facilities. Since we were 7 people working on the project with different styles of animation. It felt like a choice that would allow total freedom for exploration and expression from each and every animator. But also to create familiarity and self identification to the target audience which in this case was our class.
AD - TRE SKA BLI NOLL
My roles were creative director and sound designer. As well as covering for our project manager, finalizing all the characters in illustrator, rigging all the characters in after effects and animate the child character. My role as a creative director was to come up with concept, script and copywriting, something that was a bit challenging with the topic, witch was sexual abuse against children. As requested by the company we also had to follow their tone of voice which is hopeful rather than darkness and depression. This letter that they wanted to advertise is a service and information for teachers on how to talk about sexual abuse, sexuality, gender and family situations with younger children. With the script we had we didn't want to write the audience on the nose, rather we wanted to create a feeling of warmth and hope through a child's voice and immersive animation. We also wanted to make all the characters anonymous and almost androgynous to make it feel like this could be any child, anywhere at any time. 
